Steve Dapper, un vero esperto di fonetica inglese e fondatore di Speak Right Courier e Vocal Fitness, ci mostra come pronunciare in maniera corretta le parole inglesi più pronunciate su Instagram.
Oggi impariamo a pronunciare la parola “FUNNEL”.
Fricativo interdentale, front open lax, una sola geminazione, schwa semi aperta, fusione consonanti: è così che si fa!
Cos’è un “sales funnel”?
Ogni giorno, milioni di utenti, scorrono nel feed della propria home di Instagram. Seminano cuori, commentano e ripostano immagini e storie di tutte le tipologie.
Instagram può rappresentare un buon modo per guadagnare e fare del sano engagement.
Il sales funnel – imbuto di vendita – consente di individuare il potenziale cliente, conducendolo ad acquistare, dando fiducia al proprio brand. Grazie ad Instagram, questo procedimento, può essere sviluppano in maniera ottimale.
Il sales funnel segue fasi differenti e, per ogni fase, è decisiva un’azione concreta:
- Attrarre il potenziale utente tramite una strategia studiata appositamente
- Convertire il visitatore in un contatto
- Realizzare la vendita a tutti gli effetti
- Mantenere il cliente anche nel futuro
5 metodi per migliorare il tuo funnel
- Aggiungi una Call To Action (CTA) alla tua biografia. In questo modo indirizzerai più facilmente i tuoi follower al tuo e-Commerce! Questa è l’unica link opportunity disponibile per gli account con meno di 10 mila followers: vale la pena di approfittarne!
- Link nella story. Se possiedi già un account da +10 mila followers, puoi includere un link nelle tue stories e far fare loro “swipe up”, ossia scorrere verso l’alto ed atterrare sul tuo shop online. Puoi anche divertirti ad inserire degli hashtag, più rilevanti per il tuo brand, nelle storie. Avrai così più opportunità di farti trovare da un nuovo pubblico.
- Collaborare con gli influencer. Esistono molte tipologie di influencer, dai local influencer alle celebrità. Stringere una partnership strategica funziona meglio della pubblicità tradizionale perché il messaggio proviene dalla voce personale e autentica dell’influencer scelto. Di conseguenza, i followers, si fidano sia delle insta-star che dei micro-influencer.
- Contenuti generati dell’utente. Incoraggia sempre i tuoi followers a ripubblicare foto mentre usano il tuo prodotto, taggando il tuo account o usando l’hashtag con il tuo marchio. Questa è un’ottima occasione per generare engagement e creare community intorno al proprio brand, promuovendone la consapevolezza – brand awareness.
- Instagram Ads. Gli annunci di Instagram si gestiscono tramite la dashboard di Facebook Ads Manager andando a sfruttare l’ampia gamma di opzioni ti targeting. Potrai scegliere età, sesso, zona di residenza, interessi dei tuoi potenziali acquirenti. Se non riesci ad ottenere i risultati, puoi decidere di spegnere o ridimensionare la tua campagna aumentando il budget.
Ti abbiamo spiegato cosa significa FUNNEL e anche come si pronuncia correttamente, continua a seguirci per scoprire la pronuncia di altre parole insieme a Steve Dapper.
37 risposte a “SPEAK SOCIAL [FUNNEL] – La rubrica inglese per il marketer avveduto!”
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